STRATEGIC MARKETING

Create a powerful strategic marketing plan

At McEnearney, we strive to support our agents by creating a focused and results-driven marketing plan that emphasizes trust, experience, and local expertise. A key element is creating a narrative that is authentic to you and helping you determine the most effective channels to tell that story.

ONE

Discovery

The very first step to creating a successful strategic plan is to take a closer look at how you want to be perceived in your marketplace. Who is your competition? How are they receiving communications? What/where are the opportunities for you to create a brand impression? How can you become a trusted real estate resource? What are ways for you to authentically connect with your community?

two

Marketing Strategy

As the trusted real estate resource for more than forty years, McEnearney Associates prides itself on providing our clients with the resources they need to make informed decisions on one of the most important investments of their lives… it’s never about us, it’s always about you: this is the McEnearney Difference. Not only is this our internal motto, it has been our marketing strategy for agents to amplify integrity and trust in their communities.

Set an overarching goal…is it elevating your image as an active agent or increasing brand recognition in your community?
Identify your target audience and the subgroups within your audience in order to deliver more tailored messaging and create stronger connections.
Work with your office marketing team to create an authentic narrative and a strategic plan to drive those messages through our media partnerships and various mediums.
Work with your office marketing team to create an authentic narrative and a strategic plan to drive those messages through our media partnerships and various mediums.

THREE

Community & client outreach

It is critical that your marketing plan include community and client outreach, particularly because you are representing high-valued assets and creating an authentic first impression. Establishing trust with potential clients can sometimes only be achieved through face-to-face marketing. Work with your office teams to include creative and unique events and opportunities to engage with your community!

FOUR

Implement & Measure

We often recommend creating a four- to six-month plan. Every submarket is different and it’s best to run campaigns for a couple of months and then evaluate the response. It’s also important to revisit the messaging to see if it resonates with your audiences.