BRAND DEVELOPMENT
Content Creation is a key strategy at McEnearney
Today’s consumer is served up to 10,000 ads a day and it’s now more important than ever to come up with a vibrant and salient content strategy that makes you stand out. Our content strategies include developing campaigns that communicate trust and familiarity with audiences. Start by combining authentic imagery with strong messaging. Then, work with your marketing team to create an impactful and strategic plan.
ONE
Discovery
The very first step to creating a successful strategic plan is to take a closer look at how you want to be perceived in your marketplace. Who is your competition? How are they receiving communications? What/where are the opportunities for you to create a brand impression? How can you become a trusted real estate resource? What are ways for you to authentically connect with your community?
two
Create authentic imagery
Visual communication is more important than ever before. Using professional imagery will help you stand out in your market as a competitive differentiator – it will communicate to potential clients that how you market yourself is how you will market their home. This could start with a headshot and lifestyle professional photography that will illustrate your personality, expertise, and authenticity.
Check out some images of our agents
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THREE
Community & client outreach
It is critical that your marketing plan include community and client outreach, particularly because you are representing high-valued assets and creating an authentic first impression. Establishing trust with potential clients can sometimes only be achieved through face-to-face marketing. Work with your office teams to include creative and unique events and opportunities to engage with your community!
FOUR
Ready to get started?
Connect with your marketing team to help strategize the creative direction for your lifestyle photoshoot. This involves a brainstorming session to create a plan that will authentically communicate your agent brand and produce the best results.
CASE STUDY
Jean Beatty
“Creating a strategic marketing plan starting with beautiful photos and messaging has helped me tremendously… I worked with my office marketing team to create an agent brand that really speaks to my audiences. My clients trust me and this has helped my business grow. Last year, I reached the highest production I’ve ever had and I attribute it to marketing, among other things.”
